Brunello Cucinelli is humanistic haute couture by a driven designer dedicated to a fiercely ethical focus. A few SS20 Hero & Heroine selects for the Rich and Rebellious.

Ink Tone Swep

Images c/o Brunello Cucinelli

Location Milan, Italy

“It’s non-negotiable today [to produce] fashion in the most ethical way possible, without being harmful or disrespectful towards people or the environment. In my opinion, democracy first and foremost rhymes with respect.”

Brunello Cucinelli, Vogue

“I think that the word luxury today has lost its sense, though,” Cucinelli explained to writer Tiziana Cardini. “For me, it’s always synonymous with excellence: supreme quality, perfect execution, and exquisite artisanal craftsmanship. You can’t always agree on matters of taste, but the quality level is just non-negotiable.”

Brunello Cucinelli, Vogue
LOOT & RIOT
Rich Rebellion
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