Ink Tone Swep Location 787 Windsor, Atlanta, GA
When I first heard a Joey Bada$$ verse it was 2012, and his line, by now famously studied and restated in many a spoken word cypher, was said somethin’ like: “That’s why I’m tryna go global / That’s why I’m tryna be a mogul / And I’m hopeful that me spittin’ it soulful will have me in the Daily Postal / Flyin’ coastal eatin’ tofu”. The accompanying video, shot in Joey’s resident apartment, high school, and all points in proximity within his native Brooklyn settlement, was directed by Va$htie – one of the more diverse creative souls sharing air with peers near. I hadn’t heard an artist this good, from lyrical content to conscious intent, in years; maybe since Mos Def’s legendary Black Star debut 14 years earlier. Joey was only 17. Hip-Hop wasn’t dead, and Nas didn’t lie – Bada$$ just bent his truth.
The lyricist followed the curbside creative by further cultivating got-sense content on tapes like Rejex and Summer Knights, and he kept that fame energy on his dope debut album”B4.Da.$$” – all to critical acclaim, stream success, and of even greater relevance, socially constructive value. His music is good to you, and good for you, coming from a good place of peace, positivity; a Kobe Bryant-like competitive prodigy with something to prove. As if to say, I’m this great, this young, with plans to be the greatest ever before I’m done.
Now 24, Joey’s Pro Era imprint, a hip-hop collective of rappers, producers, videographers, designers, photographers, and other industry creatives expanded in both brand and business as it’s Bada$$ co-founder’s music career elevated to global tour status. While Joey’s biggest hit to date is arguably the platinum certified “Devastated”, the ubiquitous lead single from his third album “ALL-AMERI
KKKAN BADA$$”, rap addicts realize this tremendous momentum was generated by those Brooklyn Waves. The cool surf on concrete.