Joey Bada$$ is the illest artist of his era. There, we said it. You knew that already though.

Ink Tone Swep

Images TK Atakora & Ian Witlen 

Location 787 Windsor, Atlanta, GA

Joey Bada$$
Red Bull Music
LOOT & RIOT Magazine

When I first heard a Joey Bada$$ verse it was 2012, and his line, by now famously studied and restated in many a spoken word cypher, was said somethin’ like: “That’s why I’m tryna go global / That’s why I’m tryna be a mogul / And I’m hopeful that me spittin’ it soulful will have me in the Daily Postal / Flyin’ coastal eatin’ tofu”. The accompanying video, shot in Joey’s resident apartment, high school, and all points in proximity within his native Brooklyn settlement, was directed by Va$htie – one of the more diverse creative souls sharing air with peers near. I hadn’t heard an artist this good, from lyrical content to conscious intent, in years; maybe since Mos Def’s legendary Black Star debut 14 years earlier. Joey was only 17. Hip-Hop wasn’t dead, and Nas didn’t lie – Bada$$ just bent his truth.

Joey Bada$$
Red Bull Music
LOOT & RIOT Magazine

The lyricist followed the curbside creative by further cultivating got-sense content on tapes like Rejex and Summer Knights, and he kept that fame energy on his dope debut album”B4.Da.$$” – all to critical acclaim, stream success, and of even greater relevance, socially constructive value. His music is good to you, and good for you, coming from a good place of peace, positivity; a Kobe Bryant-like competitive prodigy with something to prove. As if to say, I’m this great, this young, with plans to be the greatest ever before I’m done.

Joey Bada$$
Red Bull Music
LOOT & RIOT Magazine

Now 24, Joey’s Pro Era imprint, a hip-hop collective of rappers, producers, videographers, designers, photographers, and other industry creatives expanded in both brand and business as it’s Bada$$ co-founder’s music career elevated to global tour status. While Joey’s biggest hit to date is arguably the platinum certified “Devastated”, the ubiquitous lead single from his third album “ALL-AMERIKKKAN BADA$$”, rap addicts realize this tremendous momentum was generated by those Brooklyn Waves. The cool surf on concrete.

Joey Bada$$
Red Bull Music
LOOT & RIOT Magazine
Joey Bada$$
Red Bull Music
LOOT & RIOT Magazine
LOOT & RIOT
Rich Rebellion
error: Content is protected !!