Money moves at the Speed of Life
Mobile commerce is worth $300 billion. Asia accounts for approximately half of the market. In 2017, mComm grew by 45% with around 15% of all eCommerce spending transacting on a smartphone. Analysts forecast B2B eCommerce revenue will hit $6.7 trillion in 2020, and Forrester Research says 93% of B2B buyers prefer to order online (re: BigCommerce). With contactless payment methods like Apple Pay, Google Wallet, and Android Pay offering ease of use, security, and rewards features while major retailers like Target, Starbucks, and McDonald’s have emerged as preference players in the App pay space, mComm is a compulsive perk your brand cannot afford to ignore. Content marketing should lead directly to smartphone purchase opportunities, driving revenue and positively impacting your bottom-line.