MOZART LA PARA COVERS
LOOT & RIOT MAGAZINE
Ink Tone Swep
Images Isadora Bravo
Creative Director Samara Powder
Looks Asst Huberta Richardson
Location Roc Nation HQ, New York
If image is everything and good music truly plays forever, Latin Pop star Mozart La Para may indeed have it all and be immortalized as a result. As capable of rocking in Reggaeton rhythms as turning up in Latin Trap, his widespread popularity has resulted in close to 10 million followers spanning his various social media platforms. In 2016, before the artist had even reached 30-years old, La Para had two singles reach #1 on Billboard’s Latin Tropical Chart, “Aqui Nadie Toca” and “Toy Enamorao”. He holds the distinction of being the first Latin artist Jay Z signed to his regal and royal Roc Nation imprint.
Earlier this year, La Para performed at the SXSW Festival in Austin, opened for Romeo Santos on the East Coast leg of his Golden Tour – including a standout performance for a packed house at New York’s Madison Square Garden – toured the festival circuit across Europe, the US, and Latin America, and still made time to be the global brand ambassador for Adidas.
Born Erickson Fernández in Los Mina, Santo Domingo, Dominican Republic, La Para was locally known as a musical prodigy. Having made a name for himself on the underground hip-hop, battle rap, and freestyle scenes by the age of 12, he soon was a certified rapper, singer, songwriter and charismatic performer who began to release a number of Latin Billboard charting songs – each seemingly larger than the last: “De Lez En Cuando”, “Pa Gozar”, and “Total del Taco” all dropped in 2014.
Known for his hyped R&B vocals, reserved rap delivery, movie star presence, leading man looks, edgy urban temperament, and fashion icon clothing choices, La Para was quickly becoming known for another quality of even greater importance, his work ethic.
In representation of this reputation, 2015 saw the emerging star best his previous output by releasing even more hot music, a total of seven hit singles, including “No Me Pelee”, “Pueto Pa Mi”, “Levantate”, and “Estoy Barracho”. As prolific as popular, this supremely confident, yet hugs-and-handshakes humble artist can keep any sold out stadium party poppin’.
Though La Para records and performs in Spanish, music is his first language – good vibes and masculine energy are more felt than heard, more understood than overstated; more melodically memorized than term-for-term translated. In other words, we feel homie, because La música es el lenguaje universal que une a todas las personas.
He perfectly positioned himself to make even more smart power moves in the year ahead. How? Drive, determination, a number of artistic talents, and intrinsic gifts with a genuine passion for the people being chief among them. Soon after worldwide words were whispered aloud that the artist – who chose his artist handle “Mozart” because the iconic 18th century composer Wolfgang Mozart also met his prodigious musical beginnings at age 12, and with “La Para” being popular Dominican slang for “To Stop” – his name was in agreement with popular opinion: this hot young talent was impossible to stop and would never be deterred from making dope music.
By 2016 La Para’s Roc Nation signing was kicking it’s feet up and making itself at home alongside some of music’s biggest names including Shakira, DJ Khaled, Demi Lovato, J. Cole and many others.
Now in elite managerial company, La Para only needed a global smash of a single to achieve international superstar status. Generally easier said than done, the super talent quickly accomplished this, checking crossover-hit off the label’s proverbial bucket list with one of this past Summer’s biggest songs – “Mujeres”, featuring American Reggaeton singer Justin Quiles. Though the artist has made a career of delivering hit music, with five Top 10 songs to his credit, “Mujeres” may prove La Para’s biggest crossover hit to date.